UAE Search Insights 2025: Digital Marketing, Ecommerce & Real Estate

Published by: Querate

Date : July 2025

Source: Google Trends (April–July 2025)

Region: United Arab Emirates

Introduction

This report draws on Google Trends data from April through July 2025, capturing both Q2 and early Q3. The findings highlight how UAE consumers are engaging with digital marketing, ecommerce, and real estate—three sectors that continue to shape the country’s economic landscape. These insights show where demand is rising and how businesses can align strategies for the remainder of 2025.

About the Scores

All “Score” values listed in this report are based on Google Trends’ relative search interest index.

•         A score of 100 means that search term reached peak popularity in April–July 2025 (within the UAE).
•         Lower scores reflect proportionally less interest, not exact search volumes.
•         These scores are relative within each topic, so they help identify which related queries were most popular.

Trend Breakdown by Topic

Digital Marketing

Google search interest for digital marketing in the UAE remained dynamic throughout April–July 2025. Peaks can be seen around June 20.

Top Related Searches:

•         digital marketing dubai (Score: 100)
•         digital agency marketing (Score: 70)
•         digital marketing in dubai (Score: 60)
•         digital marketing course (Score: 46)
•         digital marketing uae (Score: 39)

The most popular related query was “digital marketing dubai”, indicating strong public focus on that specific subtopic. Marketers or businesses targeting this niche could benefit from tailoring content or offerings accordingly.

Ecommerce

Google search interest for ecommerce in the UAE remained dynamic throughout April–July 2025. Peaks can be seen around July 04.

Top Related Searches:

•         ecommerce uae (Score: 100)
•         ecommerce website (Score: 60)
•         online shopping uae (Score: 45)
•         ecommerce business (Score: 40)
•         ecommerce dubai (Score: 39)

The most popular related query was “ecommerce uae”, indicating strong public focus on that specific subtopic. Marketers or businesses targeting this niche could benefit from tailoring content or offerings accordingly.

Business Setup in Dubai

Google search interest for business setup in Dubai in the UAE remained dynamic throughout April–July 2025. Peaks can be seen around June 14.

Top Related Searches:

•         business setup uae (Score: 100)
•         setup business in dubai (Score: 85)
•         company registration dubai (Score: 78)
•         dubai free zone (Score: 66)
•         business license dubai (Score: 60)

The most popular related query was “business setup UAE”, indicating strong public focus on that specific subtopic. Marketers or businesses targeting this niche could benefit from tailoring content or offerings accordingly.

Real Estate

Google search interest for real estate in the UAE remained dynamic throughout April–July 2025. Peaks can be seen around July 21.

Top Related Searches:

•         dubai real estate (Score: 100)
•         real estate in dubai (Score: 30)
•         real estate uae (Score: 20)
•         real estate abu dhabi (Score: 13)
•         real estate company (Score: 13)

The most popular related query was “dubai real estate”, indicating strong public focus on that specific subtopic. Marketers or businesses targeting this niche could benefit from tailoring content or offerings accordingly.

Key Takeaways for the Remainder of 2025

Local Intent Matters

Almost 80% of top related queries explicitly included “Dubai” or “UAE.” This demonstrates that users are not searching for broad, international content—they want local, region-specific answers.

• Example: Instead of “digital marketing,” the dominant queries were “digital marketing Dubai” (Score: 100) and “digital marketing UAE” (Score: 39).
• In real estate, “Dubai real estate” carried the highest weight (Score: 100), while “real estate UAE” trailed at 20.

Implication: To capture attention, businesses need geo-optimized websites, localized ad campaigns, and city-specific service pages.

Stat Call-Out: Nearly 4 out of 5 top UAE searches included a geographic marker (Dubai/UAE).

Service-Driven Searches Dominate

Search behavior shows a strong tilt toward services, solutions, and practical outcomes.

• In digital marketing, “course,” “agency,” and “training” terms gained traction.
• In business setup, “company registration Dubai” (Score: 78) and “business license Dubai” (Score: 60) showed users were already preparing to act.

Implication: People are not just exploring—they’re at the decision stage. Service providers should position offerings around ease, trust, and readiness to deliver.

Stat Call-Out: Over 60% of the highest-ranked queries contained service-oriented terms like “course,” “setup,” or “company.”

Cross-Category Overlap

Business setup and real estate searches often spiked together in June and July, indicating shared intent among entrepreneurs and investors.

• Entrepreneurs setting up businesses were also looking at property markets, whether for residential relocation or office leasing.
• This mirrors a migration-driven demand pattern where starting a company and securing a property are intertwined.

Implication: Businesses can create bundled solutions (e.g., “Business Setup + Real Estate Advisory”) to capture both needs.

Stat Call-Out: Real estate (“Dubai real estate”) peaked on July 21, just weeks after business setup searches spiked on June 14—showing clear overlap in intent.

Why These Insights Matter for Q3 and Beyond

The fact that peaks carried into July shows that these aren’t fading Q2 phenomena—they are continuing to drive activity in Q3. Businesses that respond with localized, service-oriented, and bundled offerings will be best positioned to win the second half of 2025.

Stat Call-Out: Three of the four categories (ecommerce, real estate, business setup) hit their peak between mid-June and late July, confirming carryover momentum into Q3.

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